The Inspiring Success of Lori Senecal

Lori Senecal is the current chief executive officer of Global CEO at Bogusky and Crispin. She associates her current achievements to her early life. Lori believes that her older sibling’s success aspired her to achieve high goals in her career as well as her life. By looking at her current success, somebody may quickly conclude that she has reached her dreams in life. Just after graduating with a bachelor degree in Sales and Marketing from the university, Lori joined the world of employment where Lori made everything that came to her into a success. Since she is talented in leading organizations and companies, she usually leaves them in a better state than she found them. Her commitment to ensuring that businesses and people attain their potential has made her famous among her potential employers. Her life story is nothing but a success.

In 2013, during the AWNY Game Charge Awards, Lori Senecal won the Quantum Leap Award because of her appealing and innovative leadership skills. She was also declared the woman to watch in the advertising world and industry. One thing that makes her very famous is her ability to develop a business in a short period. Due to this, any company that employs her always gets assured that she will perform her duties accurately and appropriately to get positive outcomes in the business.

Through her innovative nature, Lori established TAG Ideation in 2003; a marketing unit composed of young people. Lori has worked in some of the famous companies in the world. These organizations include the Stample, Xbox, Weight Watchers, Nabisco, Applebee’s Nestle, Molson, InBev among many others. Additionally, Lori has worked in the Coca-Cola company as the Global Accountant Director.

On PR News, recently, Lori gave some insights on what it takes to market effectively. She said that a marketing campaign of a company must fulfill three things for it to be effective. Firstly, the advert must have a message that targets well its audience. Secondly, the information must be understood by the audience, and lastly, it must motivate the audience to act. Lori has also shared on how to create effective Facebook Ads. For more info,visit the website,

Lori Senecal Defies the Odds of a Man Dominated Job Industry through CP+B

Lori Senecal is a perfect definition of a woman who advanced her education and career amidst a male dominated job industry. Senecal has been an active career executive and team leader at MDC Partners Network, a role she has maintained since 2015 when she was elected. Before her election as the chief executive officer of the agency, Lori was the president, and she maintained the position. According to Chuck Porter, while issuing a statement to appreciate her works, Lori has been a role model and perfect team leader. According to Adweek, Chuck continued to highlight that Lori is what CP+B needed at the time she was appointed to the role. She brought in the new talent, flexibility and focused required for business.


One of Lori’s success stories at CP+B was initiating the landing of American Airlines immediately she joined the agency in 2015. Under her insightful leadership and vast experience in marketing, CP&B managed to win the pitch against TM Advertising. It is essential to note that initially, TM Advertising was the account owner of the project having worked with the company for twenty-five years. Chuck continued to state that since Lori was still in charge of streamlining the agency’s projects, they were developing a project dubbed next generation leadership team. To successfully pitch this project, it was important for the team to execute attention and make thoughtful decisions concerning the chairmanship of the agency. Chuck was hopeful about a smooth transition as Lori prepares to leave the agency in 2017.

Leadership by Lori

Lori Senecal defines the perfect woman in the current society of women empowerment. In her role as the chief executive officer of CP+B, she oversees the growth of the agency as well as its expansion. Since she became part of CP+B in 2015, Lori has registered an enormous impact on business as well as culture. She has created a business model that features modern trends as an initiative that promotes high market flairs. Under her leadership, there has been the fuelling of a strong focus channeled to talent through the development of the agency. Lori is better placed to encourage women to invest in advancing career and education.

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