JD.com has collaborated with Central Group, the popular Thai retail conglomerate which has expanded its operations in Southeast Asia. That followed the official launching of the “JD CENTRAL’’, an e-commerce platform on September 28. The new platform extends Jingdong footprints in the region, which includes Indonesia’s e-commerce platform, B2C e-commerce business in Vietnam, and Tiki strategic investment. The Jingdong test operations were initiated during the firm’s anniversary on June 18 with the expectation of sales increase. Currently, JD.com offers marketplace models and direct sales with different categories of products that can be accessed directly through the firm’s website. These are fast-moving consumer goods such as beverages, cosmetics, processed foods, toiletries, beverages, home applies, electronics, fashion, music, and books among others.
So far, at least 80% of shoppers have visited the site through mobile phones. FMCG products, fashion items, and mobile devices are some of the top selling categories. Chinese products have become popular with prime brands which include Lenovo, Huawei, Xiaomi, and OnePlus. Using state-of-the-art technology, JD.com has created a global most advanced e-commerce platform that uses logistics expertise to deliver products and services to thousands of clients including the newest customer base, the Thai community. JD.com uses a Warehouse Management System that powers its warehouses. During day-to-day delivery, companies such as Thai Capital Bangkok are involved in the new e-commerce business. Jingdong has partnered with local delivery service providers to give nationwide coverage.
According to JD Central CEO, Vincent Yang, the firm officials are delighted on taking another journey of serving customers throughout the Southeast Asia region. Yang added that the partnership with Central Group is a strong union between Thailand’s strongest retailer and China’s biggest retailer. It will offer Thai customers with excellent e-commerce with a 100% guarantee of product authenticity. This move aims at transforming the local market and unlocking the boundless consumer potential of Thailand large population. The ultimate company goal is to make the most trusted Thailand brand. Jingdong is closely working with the leading products and services to assist in reaching the majority of Thai consumers. That will, in turn, lead to more growth hence attracting even more brands to join them. One of such companies is the Vipshop, online Chinese apparel that recently signed up with the new e-commerce platform.