The city of Joao Pessoa, located on the eastern tip of Brazil, is frequented by tourists. The potential of a business to thrive in the city is high, and one of the locals, Roberto Santiago, managed to grab this opportunity and built the largest mall in the city which today attracts visitors from all over the world. Roberto Santiago is one of Brazil’s most successful businessmen. He was born in the city of Joao Pessoa, and he graduated from the University Center of Joao Pessoa where he received his business administration degree. He decided to start his own business after graduating from the university and bought an empty lot located at the heart of the city. The development of the property started in 1987, and two years later, from the same location, rose the city’s newest mall – Manaira, which opened in 1989 and was named as the largest mall in the city. The city of Joao Pessoa has many known tourist sites, including a 20 kilometer beachfront and America’s easternmost point. Because of the tourist influx, the city has undergone massive changes in the last decades, and its economy is steadily growing. Manaira’s construction provided the locals of Joao Pessoa another place to go to. Tourists from all over the world are also trying to drop by the mall just to see it, and there are a lot to do inside the store. A variety of facilities is available inside the mall, offering food, entertainment, shopping and healthy lifestyle. It includes a concert hall, a cinema complex, a gaming lounge, a large food court, a department store, a set of brand stores, banks, gyms, and even an educational institution.
One of the most visited facilities inside the mall is the Domus Hall, a concert hall located on Manaira’s rooftop. It opened in 2009, attracting a huge number of people. Almost 4,000 people can fit inside, and it is believed that almost 10,000 can be accommodated for standing events. The concert hall has hosted a number of concerts, conferences, exhibits and fairs since it was built, and it can also be a venue for personal events like weddings and birthdays. The hall has a built in sound proof walls, with fully functioning air-conditioning system. International artists who are visiting the city of Joao Pessoa always choose the Domus Hall as the venue for their performance. Roberto Santiago has built an structure that would symbolize the lifestyle of the city that is full of vibrance.
Manaira continues to undergo renovations, offering a lot of facilities for visitors. In 2012, a major expansion took place at the mall’s food court adding more food choices that represented world cuisine. In 2014, Espaço started to operate, and it specializes in gourmet and fine dining restaurants. The mall also opened Tok Stok to the public, which sells locally made products. Roberto Santiago’s dream of opening a business has contributed to the rise of his home city.