Ross Levinsohn has always been passionate about writing. Writing is a great way to explore your thoughts, share your opinions, and express yourself. Ross wrote for school essays and as a hobby but never considered it a career possibility until mid-way through college. That was when he realized how much he loved the creative process of being able to create something out of nothing! He’s loved reading since before he could even read and has always been interested in other cultures and ways of thinking worldwide.
- Ross Levinsohn’s steady hand turns Sports Illustrated around
The sports magazine is suffering from a financial crisis. To avoid imploding, the company has to make more money. So they’ve decided to raise the price of their magazine. This will encourage more readers and advertisers and make it financially viable for the company to continue publishing. “We know this is not right,” Ross says, “but it’s our only choice.” Of course, raising the price of the magazine will kill sales. The Sports Illustrated CEO does not want to cut the workforce as he wants to protect his people. He also does not want to stop printing the magazine because he knows it will kill reader interest. The Sports Illustrated CEO has made a profit every day that he’s been at Sports Illustrated, which is a massive achievement for him. He understands how to make this work. The magazine will have fewer people but still get their job done and make a profit.
- Ross Levinsohn Revamps the Editorial Operations
Regardless of what’s happening, the Sports Illustrated staff starts their day similarly. “Every morning,” says , “we gather at a table and quickly break down the day, going over which articles we think will be most valuable to our readers.” Staff writers are encouraged to pitch ideas as well as reporters. Ideas are put on a whiteboard, and editors decide how they can be implemented. The exciting process touches on many things they like to read about in their magazines.Ross Levinsohn’s editorial changes are a great way to get the staff thinking about other possibilities.