Yanni Hufnagel, CEO of Lemon Perfect, is changing how people drink water by releasing two products that are helping to improve the taste of tap water in homes. “We are creating products that help solve a problem in the home water space,” said Hufnagel. “If you are like most people, you don’t want to drink tap water, so we developed a solution.” The first product from Lemon Perfect is the LEM JUICE infuser pitcher, which allows people to add lemon juice and fresh fruit to their water, making it taste like a spa. The second product is the new LEM BIODRINK which offers customers the opportunity to drink their water from a glass and with their choice of fruit or herbs. “I have been impacted by water throughout my life,” said Hufnagel, who drank tap water at home as a child but didn’t like it. “I have always disliked drinking tap water and sought a solution. I partnered with good friends to help solve this problem for the ‘disturbed’ water drinker.”
- Yanni Hufnagel Insisted on an Affordable Beverage
Bottled water was viewed as a commodity and not affordable for many people in the past. Hufnagel wants to change this perspective. “The idea is that bottled water should be seen as a healthy beverage, more than just something used to get rid of your morning breath,” he said. “To make bottled water more affordable, we created our LEM BIODRINK. It was cut down from 3,000 to 2,000 calories per bottle and is made from organic fruits and herbs. We also reduced the sugar percentage to around 5%.” Hufnagel sees bottled water’s future as the beverage of choice. “I want everyone to see bottled water as a healthy choice,” he said. “For bottled water to get a two thumbs up across the board, we need to develop new technologies and products that help solve this problem. The most important thing is creating something the customer can afford.” Hufnagel said he is committed to paying back every cent of his vision and wants to pay it forward. “I want to find a way to pay back as much as possible,” Hufnagel said. “My goal is to work with people developing these products, providing them with a platform to expand their product development.”